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What is H.265 ? H.265 is a new generation video compression standard, a successor to H.264, also known as High Efficiency Video Coding (HEVC) Why we need H.265 now ? With the explosive increasing of camera resolution from D1 to 720p,1080p, then 4K in the future , the H.264 compression capacity is far left behind the market need . How to transfer and store UHD images effectively without increasing storage device and internet expenses ? People do need a more efficient compression format . Then H.265 comes just at the right time. H.265 advantages 1. It is approximate 2 times as effective as H.264. 2. Reduces file size up to 50% with the same quality. 3. Supports resolution up to 7680 × 4320 (8K). 4. Reduces video noise and increases dynamic range. 5. Extend far greater video quality experience compared to H.264 Camera Features: 1, 3.0M 1/3" AR0330 CMOS sensor ; 2, Support 3D DNR, DWDR; 3, Support ONVIF;Support Third-party NVR;